In Store Observation

In-store Observations

With over 80% of retail sales made in store ESA Retail helps you find out the key drivers of demand and take action to improve your performance. Collecting more than 1 Million facts every week, ESA Retail is the largest provider of in-store information in the UK and Ireland and our reach extends to 200+ countries.

  • Price and Promotions

    Price and Promotions

    ESA Retail collects price and promotion facts from both retailer web-sites and their stores across both food and non-food categories. Our coverage includes supermarkets and convenience stores,  discounters, general merchandisers, cash & carries, DIY stores and more. The experienced ESA Retail price collection team uses best in class smartphone data capture to enable covert collections in outlets where prices are difficult to access, and we integrate this as required with retailer’s own data and competitor information from web-sites.

  • Range and Space

    Range and Space

    As a key input to category reviews, ESA Retail conducts linear & sku count range reviews, space allocation and macro layout audits, and will link to sales data to identify actionable opportunities.

    For retailers, both on line and store, our expert covert collection team can provide details of your competitor ranges and range density by key price points.

  • Availability and Compliance for Retail and Leisure Estates

    Availability and Compliance for Retail and Leisure Estates

    Sales lost through out of stocks, particularly for fast moving products, can be significant. ESA Retail’s flexible Field force uses high speed barcode scanners to track product availability patterns across the trading day or week and thus lost sales opportunities.

    ESA Retail has a unique auditing and reporting capability to evaluate compliance to individual site specific requirements using a regionally managed team of trained auditors and best in class web-enabled reporting capabilities.

  • Compliance - for suppliers

    Compliance - for suppliers

    You invest a great deal in running promotions, securing display space and launching new products. ESA Retail ensures that your investment does not go to waste by monitoring and actioning non-compliance.

  • ESA SiteWatch

    ESA SiteWatch

    To aid store location planning professionals decide on sites for new store/branch openings by providing shopper/customer insight about potential new store locations. Our site specific footfall counts and/or interviews provide insight on the numbers and demographics of people passing by a specific site, catchment area analysis through postcode capture, mission analysis (why passing by) and likelihood of visiting the new site.